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Trade Show Statistics

Often times Trade Shows are hyped as the ultimate b2b marketing component and sales mechanism without any data to support it. You may be wondering exactly how valuable investing in Trade Show selling and promotion of your product is, so here are a few key statistics and facts to help:

  • 83% of the attendees have some kind of buying power

  • 85% of decision makers say attending trade shows saves their company time and money by bringing vendors together under one roof 

  • 79% of the attendees say that attending shows helps them decide on what products to buy

  • 91% of attendees say that trade shows impact their buying decisions because the competition is in one place allowing for comparison shopping in real time

  • 85% of an exhibitor's success lies in the performance of the staff

  • People to people medium where the quality of communication is critical, ineffective staffing equals ineffective exhibiting

  • 53% of exhibit managers say it’s difficult" or very difficult to keep effective booth staffers

  • Trade shows cost 38% less than sales calls

  • Trade show visitors will tell 6+ people about their experience

  • 81% testify that trade shows help attendees become aware of new products and services

  • Trade shows are the #1 business-to-business marketing spend to support sales beating out specialty publications, internet, promotions, and PR respectively

  • 91% of attendees tell us they get the most useful buying info from trade shows and events 

Ambassador adding charm to clients brand
Ambassador representing our clients brand

Why hire The PM Agency BA's?

To enhance the value of your company, product, idea or brand by STRENGTHENING the connection with your consumers and providing unique staffing strategies that contribute to successful experiential marketing, branding and corporate events. We have had the honor to work with a multitude of top brands and events such as Fendi, Celine, Louis Vuitton, Hennessy, Tabitha Brown, Formula One, Ollipop, Lulu Lemon, Delta Bash and many more!

Smiling brand ambassador promoting clients latest product.


A promotional model is a Model hired to drive consumer demand for a product, service, brand, or concept by directly Interacting with potential consumers. A majority of promotional models typically tend to be conventionally attractive In physical appearance. They serve to provide Information about the product or service and make it appealing to consumers.

Brand ambassador showcasing client line.


Promotional models are typically attractive, friendly, energetic individuals who excel in customer interactions and promoting products or services at live marketing events.


  • Delivering key messages

  • Gathering crowds

  • Passing out brochures & products

  • Conducting demonstrations

  • Product sampling

  • Data collecting

  • Public speaking

  • Sales/activations

Smiling Brand Ambassador at an outdoor event


  • Tradeshows

  • Conventions

  • Pop up events

  • Auto shows

  • Rallies

  • Concerts

  • In-store demos

  • Outdoor events

  • Beverage promotions

  • Grand openings

  • Golf tournaments

  • Promotional tours

  • Product launches

  • Sports events

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